Living in La Jolla means embracing the beauty of the coast—but it also means contending with the elements. Salt air, sand, and sea spray can cloud windows and dim solar panels, while outdoor spaces can lose their luster under layers of grime. Coastal Clarity offers a trio of services tailored to keep La Jolla homes and businesses looking their best:
La Jolla is more than just a picturesque coastal gem along San Diego’s shoreline—it’s a community where stunning ocean views meet a vibrant local spirit. From the rugged cliffs of Torrey Pines to the serene beauty of La Jolla Cove, this is a place where clarity matters, both in the landscape and in the way we live. For brothers David and Chris Kunz, clarity isn’t just a buzzword—it’s the foundation of their thriving business, Coastal Clarity. Recently featured in the San Diego Union-Tribune, their journey from a teenage chore to a full-fledged window-cleaning enterprise is a testament to hard work, family ties, and a love for La Jolla.
Every great story has a starting point, and for Coastal Clarity, it began with a squeegee and a sense of curiosity. David Kunz, now 20, first picked up window cleaning as a freshman in high school in Redding, California. What started as a household chore—sparked by his father’s observation that the family windows needed regular attention—quickly turned into a side hustle. Neighbors noticed David’s knack for making glass sparkle, and soon, he was in demand. “Cleaning windows was once a chore for David Kunz. Now it’s a full-time job,” the San Diego Union-Tribune noted, capturing the essence of his unexpected career path.
David’s move to La Jolla, where his older brother Chris was attending UC San Diego, marked a turning point. By June 2024, window cleaning had become his full-time gig. Then, in October, Chris, 25, joined as co-owner after a layoff from a local tech start-up. Together, they transformed Coastal Clarity into a business that’s as polished as the windows they clean. “I know it’s weird as a 20-year-old, but I truly do enjoy cleaning windows,” David shared in the article. “And you get to look at how you did and you get an instant feedback loop for how good of work you did. It’s glass, so if you don’t do a good job, it’ll tell you pretty easily.” That passion, paired with Chris’s organizational skills, set the stage for something special.
Living in La Jolla means embracing the beauty of the coast—but it also means contending with the elements. Salt air, sand, and sea spray can cloud windows and dim solar panels, while outdoor spaces can lose their luster under layers of grime. Coastal Clarity offers a trio of services tailored to keep La Jolla homes and businesses looking their best:
These offerings aren’t just about appearances—they’re about meeting the unique needs of a coastal community. In La Jolla, where panoramic views are a way of life, clear windows are non-negotiable. And with California’s push for sustainability, clean solar panels are a practical necessity. Coastal Clarity understands this, making them a go-to choice for locals who value both form and function.
What makes Coastal Clarity truly special isn’t just their skill—it’s their connection to La Jolla. The Kunz brothers aren’t outsiders looking to cash in; they’re part of the fabric of this community. Most of their clients hail from La Jolla, though they also serve nearby areas like Solana Beach and Rancho Santa Fe. But it’s in La Jolla where their heart lies, and they’re committed to giving back.
The brothers are cooking up plans to strengthen those local ties even further. Referral programs featuring gift card giveaways and pop-up events are in the works, designed to reward loyal customers and bring neighbors together. It’s a nod to La Jolla’s community spirit—think of the bustling La Jolla Open Aire Market or the camaraderie of the annual Concours d’Elegance. Coastal Clarity wants to be more than a service provider; they want to be a neighbor you can count on.
Their vision extends beyond the present, too. David and Chris dream of turning Coastal Clarity into a family legacy, with their younger brother, Joshua, potentially joining the team. Currently in seventh grade, Joshua might spend a summer learning the trade, adding another layer to the Kunz family story. “If he wants to come and do that after high school, we’d accept him and teach him whatever area of the business he wants to grow in,” Chris told the Union-Tribune. It’s a personal touch that resonates in a place like La Jolla, where family and community go hand in hand.
David and Chris bring distinct strengths to Coastal Clarity, creating a partnership that’s as balanced as it is effective. David is the hands-on expert, thriving in the fresh air and sunshine. “I enjoy being outside,” he said. “I’ve always been pretty active, so the aspect of being outside pretty much the whole time I’m working and being out in the sun but not waking up the next day sore was also a great thing.” His attention to detail ensures every job meets his high standards—glass doesn’t lie, after all.
Chris, on the other hand, is the strategic mind behind the operation. With a background in tech and business, he’s streamlined everything from finances to client management. “Before Chris… I was not very organized with my clients,” David admitted. “Chris has brought a lot of clarity and structure to finances, management, and the design.” Together, they’re a powerhouse: David perfecting the craft, Chris building the framework.
Even in the slow season, Coastal Clarity keeps busy with one or two jobs a day—a sign of their growing reputation and Chris’s knack for keeping things running smoothly. Their website, coastalclarity.net, reflects this professionalism, offering a sleek platform where customers can explore services and book appointments with ease.
La Jolla’s business community is a vibrant tapestry of innovation and collaboration, and Coastal Clarity is proud to be part of it. The San Diego Union-Tribune often highlights local gems—think organic food ventures like Salt + Soil or wellness spots like Bodhe Co. Coastal Clarity fits right in, offering a service that’s both practical and quintessentially La Jolla. Whether it’s a homeowner in Bird Rock wanting unobstructed sunset views or a business on Prospect Street aiming to impress, the Kunz brothers deliver.
They’re also eager to deepen their local involvement. Picture a Coastal Clarity booth at the La Jolla Art & Wine Festival, showcasing their skills, or a partnership with the La Jolla Village Merchants Association for a seasonal promotion. These are the kinds of ideas bubbling up as David and Chris look to cement their place in the community they call home.
Beyond the shine they bring to windows and solar panels, Coastal Clarity offers something deeper: peace of mind. In a coastal environment, salt can corrode glass over time, and dirty solar panels can cut energy output by up to 20%, according to industry studies. Regular cleaning isn’t just cosmetic—it’s protective. Power washing, too, revives outdoor spaces, making them ready for La Jolla’s endless summer vibe, whether you’re hosting a barbecue or just enjoying a quiet evening by the sea.
For La Jolla residents, this is about more than maintenance—it’s about preserving what makes this place special. Coastal Clarity gets that, and their local roots mean they’re invested in every job they take on.
As Coastal Clarity grows, David and Chris remain focused on their core values: quality work, customer care, and community connection. They’re not just chasing profits—they’re building something meaningful. With plans to expand their services and possibly welcome Joshua into the fold, the brothers are writing the next chapter of their La Jolla story.
The San Diego Union-Tribune summed it up perfectly: “David and Chris Kunz, ages 20 and 25, team up to offer window and solar panel cleaning, as well as power washing.” But it’s their passion and local pride that make Coastal Clarity shine. Whether you’re gazing out at the Pacific or harnessing its sunshine, they’re here to keep your view clear and your home thriving.
Ready to experience Coastal Clarity firsthand? Head to coastalclarity.net to check out their services and schedule a visit. Keep an eye out for their upcoming referral rewards and community events—because in La Jolla, clarity starts with supporting our own. Let David and Chris bring a little sparkle to your world, one window at a time.
View the Full article in the La Jolla Light Here: https://www.sandiegouniontribune.com/2025/03/05/la-jolla-window-cleaning-business-brings-coastal-clarity-to-brothers-career-path/
Experience the difference that comes from locally-owned expertise and attention to detail.
